ICTA https://www.sltynet.net Inspiring Spirit-Led Technology (SLTy™) Thu, 26 Jan 2017 21:03:08 +0000 en-US hourly 1 https://www.sltynet.net/wp/wp-content/uploads/2015/11/cropped-logo-icta-NONregtm-500-smooth-1-32x32.png ICTA https://www.sltynet.net 32 32 How Consumer Marketing was Invented https://www.sltynet.net/story/2017/how-consumer-marketing-was-invented/ Thu, 26 Jan 2017 20:20:27 +0000 https://www.sltynet.net/?p=1061 Few people realize that consumer marketing was invented only a little more than 100 years ago. Fewer still know that the original purpose of consumer marketing was honest service to customers, communicating real benefits and drawbacks of a product. Only

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]]> Few people realize that consumer marketing was invented only a little more than 100 years ago.

Fewer still know that the original purpose of consumer marketing was honest service to customers, communicating real benefits and drawbacks of a product.

Only a small number realize that it was an inspiration from God, through the prayers of a faithful man….

 

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]]> Best CRM practice: counting donor “touch” transactions… or something deeper? https://www.sltynet.net/story/2017/best-crm-practice-counting-donor-touch-transactions-or-something-deeper/ Thu, 26 Jan 2017 20:15:35 +0000 https://www.sltynet.net/?p=1059 The donor-development organization was convinced of the value of client “story.” We found, proposed, and facilitated a story-friendly CRM and financial system.

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]]> The donor-development organization was convinced of the value of client “story.” We found, proposed, and facilitated a story-friendly CRM and financial system.

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]]> The Cynefin Framework: SLTy Perspectives https://www.sltynet.net/story/2016/the-cynefin-framework-slty-perspectives/ Tue, 09 Aug 2016 15:53:02 +0000 https://www.sltynet.net/?p=626 Ever seen the diagram on the right before? Blah blah blah… this is a story… Save

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Cynefin Framework (D. Snowden, CCBY 3.0)

Ever seen the diagram on the right before?

Blah blah blah… this is a story…

Save

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