Few people realize that consumer marketing was invented only a little more than 100 years ago. Fewer still know that the original purpose of consumer marketing was honest service to customers, communicating real benefits and drawbacks of a product. Only
Best CRM practice: counting donor “touch” transactions… or something deeper?
The donor-development organization was convinced of the value of client “story.” We found, proposed, and facilitated a story-friendly CRM and financial system.
The Cynefin Framework: SLTy Perspectives
Ever seen the diagram on the right before? Blah blah blah… this is a story… Save